Books of Inner Mammal Institute
Foreign-language translations here.

Why You’re Unhappy: Biology vs Politics
Biology vs Politics
Unhappiness is our brain’s natural default state, but we’re taught that happiness is “normal.” This makes your natural ups and downs seem like a disorder. It suggests that others are happy and you are missing out. And it diverts you from building skills that would actually spark your happy brain chemicals.

Status Games
Why we play and how to stop
People seek status because animals seek status, and we’ve inherited the brain system that does this. It rewards you with serotonin when you see a way to raise your status, and alarms you with cortisol when you see a threat to your status. When you understand these ups and downs, you can rewire them. This book makes it fun.

Habits of a Happy Brain
Retrain your brain to boost your serotonin, dopamine, oxytocin
Your happy chemicals are inherited from earlier mammals. When you know how they work in the state of nature, you can design sustainable ways to turn them on today. Here’s a plan to do it in 45 days, tailored to your unique brain. You can free yourself of unwanted habits and find healthy ways to enjoy dopamine, serotonin, oxytocin and endorphin.

The Science of Positivity
Stop negative thought patterns by changing your brain chemistry
Negativity is natural because our brain evolved to scan for threats. Past frustrations wired your brain to find new frustrations. You can rewire yourself to find positives to balance this natural negativity. You can do it in 6 weeks with just 3 minutes a day, no matter where you are in life. You will train your brain to find the good as skillfully as it now finds the bad.

Tame Your Anxiety
Rewiring Your Brain for Happiness
Anxiety is natural. Calm is learned. If you didn’t learn yesterday, you can learn today. Animals stay calm in a world of potential threats because they focus on their next step. Humans have a big cortex designed to anticipate threats. It terrifies your inner mammal. Instead, you can focus your big cortex on the joy of your next step. Here’s how.

I, Mammal
How to make peace with the animal urge for social power
High-status animals get better mating opportunity & foraging spots. We have inherited a brain that rewards you with the good feeling of serotonin when you get respect. But the serotonin is soon metabolized so your brain is always looking for ways to get more. You can avoid “junk status” & enjoy more serotonin when you understand your inner mammal.

14 Days to Sustainable Happiness
A workbook for every brain
This step-by-step workbook helps you rewire your emotions fast. Without jargon or theory, you will discover your old happy habits and blaze new trails to your happy chemicals. You can replace any unsustainable habit with a new habit that you design. Your brain rewards you with good feelings once you step toward meeting your needs.

Grease-less
How to Thrive without Bribes in Developing Countries
Bribery is not a harmless tradition. It undermines a country’s economy and puts all participants at risk. Smart business managers and international travelers know how to respect the culture while remaining on the safe side of the law. Here’s how to make integrity work for you.

How I Escaped Political Correctness
And you can too
You care about the greater good, but you want to define it for yourself. Yet you fear ridicule, shunning and attack if you disagree with the politically correct view. So you find a way to conform, until one day you can’t. I was PC until the day I heard myself lie about a simple matter of fact because the truth didn’t sound progressive enough. I froze…
Books
of Inner Mammal Institute

Why You’re Unhappy
Biology vs Politics
Unhappiness is our brain’s natural default state, but we’re taught that happiness is “normal.” This makes your natural ups and downs seem like a disorder. It suggests that others are happy and you are missing out. And it diverts you from building skills that would actually spark your happy brain chemicals.

Status Games
Why we play and how to stop
People seek status because animals seek status, and we’ve inherited the brain system that does this. It rewards you with serotonin when you see a way to raise your status, and alarms you with cortisol when you see a threat to your status. When you understand these ups and downs, you can rewire them. This book makes it fun.

Habits of a Happy Brain
Retrain your brain to boost your serotonin, dopamine, oxytocin
Your happy chemicals are inherited from earlier mammals. When you know how they work in the state of nature, you can design sustainable ways to turn them on today. Here’s a plan to do it in 45 days, tailored to your unique brain. You can free yourself of unwanted habits and find healthy ways to enjoy dopamine, serotonin, oxytocin and endorphin.

The Science of Positivity
Stop negative thought patterns by changing your brain chemistry
Negativity is natural because our brain evolved to scan for threats. Past frustrations wired your brain to find new frustrations. You can rewire yourself to find positives to balance this natural negativity. You can do it in 6 weeks with just 3 minutes a day, no matter where you are in life. You will train your brain to find the good as skillfully as it now finds the bad.

Tame Your Anxiety
Rewiring Your Brain for Happiness
Anxiety is natural. Calm is learned. If you didn’t learn yesterday, you can learn today. Animals stay calm in a world of potential threats because they focus on their next step. Humans have a big cortex designed to anticipate threats. It terrifies your inner mammal. Instead, you can focus your big cortex on the joy of your next step. Here’s how.

I, Mammal
How to make peace with the animal urge for social power
High-status animals get better mating opportunity & foraging spots. We have inherited a brain that rewards you with the good feeling of serotonin when you get respect. But the serotonin is soon metabolized so your brain is always looking for ways to get more. You can avoid “junk status” & enjoy more serotonin when you understand your inner mammal.

14 Days to Sustainable Happiness
A workbook for every brain
This step-by-step workbook helps you rewire your emotions fast. Without jargon or theory, you will discover your old happy habits and blaze new trails to your happy chemicals. You can replace any unsustainable habit with a new habit that you design. Your brain rewards you with good feelings once you step toward meeting your needs.

Grease-less
How to Thrive without Bribes in Developing Countries
Bribery is not a harmless tradition. It undermines a country’s economy and puts all participants at risk. Smart business managers and international travelers know how to respect the culture while remaining on the safe side of the law. Here’s how to make integrity work for you.

How I Escaped Political Correctness
And you can too
You care about the greater good, but you want to define it for yourself. Yet you fear ridicule, shunning and attack if you disagree with the politically correct view. So you find a way to conform, until one day you can’t. I was PC until the day I heard myself lie about a simple matter of fact because the truth didn’t sound progressive enough. I froze…