Books of Inner Mammal Institute

Foreign-language translations here.

Why You’re Unhappy: Biology vs Politics

Biology vs Politics

Unhappiness is our brain’s natural default state, but we’re taught that happiness is “normal.” This makes your natural ups and downs seem like a disorder. It suggests that others are happy and you are missing out. And it diverts you from building skills that would actually spark your happy brain chemicals.

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Habits of a Happy Brain

Retrain your brain to boost your serotonin, dopamine, oxytocin

Your happy chemicals are inherited from earlier mammals. When you know how they work in the state of nature, you can design sustainable ways to turn them on today. Here’s a plan to do it in 45 days, tailored to your unique brain. You can free yourself of unwanted habits and find healthy ways to enjoy dopamine, serotonin, oxytocin and endorphin.

READ MORE

Status Games

Why we play and how to stop

People seek status because animals seek status, and we’ve inherited the brain system that does this. It rewards you with serotonin when you see a way to raise your status, and alarms you with cortisol when you see a threat to your status. When you understand these ups and downs, you can rewire them. This book makes it fun.

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The Science of Positivity

Stop negative thought patterns by changing your brain chemistry

Negativity is natural because our brain evolved to scan for threats. Past frustrations wired your brain to find new frustrations. You can rewire yourself to find positives to balance this natural negativity. You can do it in 6 weeks with just 3 minutes a day, no matter where you are in life. You will train your brain to find the good as skillfully as it now finds the bad.

READ MORE

Tame Your Anxiety

Rewiring Your Brain for Happiness

Anxiety is natural. Calm is learned. If you didn’t learn yesterday, you can learn today. Animals stay calm in a world of potential threats because they focus on their next step. Humans have a big cortex designed to anticipate threats. It terrifies your inner mammal. Instead, you can focus your big cortex on the joy of your next step. Here’s how.

READ MORE

I, Mammal

How to make peace with the animal urge for social power

High-status animals get better mating opportunity & foraging spots. We have inherited a brain that rewards you with the good feeling of serotonin when you get respect. But the serotonin is soon metabolized so your brain is always looking for ways to get more. You can avoid “junk status” & enjoy more serotonin when you understand your inner mammal.

READ MORE

14 Days to Sustainable Happiness

A workbook for every brain

This step-by-step workbook helps you rewire your emotions fast. Without jargon or theory, you will discover your old happy habits and blaze new trails to your happy chemicals. You can replace any unsustainable habit with a new habit that you design. Your brain rewards you with good feelings once you step toward meeting your needs.

READ MORE

Grease-less

How to Thrive without Bribes in Developing Countries

Bribery is not a harmless tradition. It undermines a country’s economy and puts all participants at risk. Smart business managers and international travelers know how to respect the culture while remaining on the safe side of the law. Here’s how to make integrity work for you.

READ MORE

How I Escaped Political Correctness

And you can too

You care about the greater good, but you want to define it for yourself. Yet you fear ridicule, shunning and attack if you disagree with the politically correct view. So you find a way to conform, until one day you can’t. I was PC until the day I heard myself lie about a simple matter of fact because the truth didn’t sound progressive enough. I froze…

READ MORE

Books
of Inner Mammal Institute

Why You’re Unhappy

Biology vs Politics

Unhappiness is our brain’s natural default state, but we’re taught that happiness is “normal.” This makes your natural ups and downs seem like a disorder. It suggests that others are happy and you are missing out. And it diverts you from building skills that would actually spark your happy brain chemicals.

Read more

Status Games

Why we play and how to stop

People seek status because animals seek status, and we’ve inherited the brain system that does this. It rewards you with serotonin when you see a way to raise your status, and alarms you with cortisol when you see a threat to your status. When you understand these ups and downs, you can rewire them. This book makes it fun.

Read more

Habits of a Happy Brain

Retrain your brain to boost your serotonin, dopamine, oxytocin

Your happy chemicals are inherited from earlier mammals. When you know how they work in the state of nature, you can design sustainable ways to turn them on today. Here’s a plan to do it in 45 days, tailored to your unique brain. You can free yourself of unwanted habits and find healthy ways to enjoy dopamine, serotonin, oxytocin and endorphin.

Read more

The Science of Positivity

Stop negative thought patterns by changing your brain chemistry

Negativity is natural because our brain evolved to scan for threats. Past frustrations wired your brain to find new frustrations. You can rewire yourself to find positives to balance this natural negativity. You can do it in 6 weeks with just 3 minutes a day, no matter where you are in life. You will train your brain to find the good as skillfully as it now finds the bad.

Read more

Tame Your Anxiety

Rewiring Your Brain for Happiness

Anxiety is natural. Calm is learned. If you didn’t learn yesterday, you can learn today. Animals stay calm in a world of potential threats because they focus on their next step. Humans have a big cortex designed to anticipate threats. It terrifies your inner mammal. Instead, you can focus your big cortex on the joy of your next step. Here’s how.

Read more

I, Mammal

How to make peace with the animal urge for social power

High-status animals get better mating opportunity & foraging spots. We have inherited a brain that rewards you with the good feeling of serotonin when you get respect. But the serotonin is soon metabolized so your brain is always looking for ways to get more. You can avoid “junk status” & enjoy more serotonin when you understand your inner mammal.

Read more

14 Days to Sustainable Happiness

A workbook for every brain

This step-by-step workbook helps you rewire your emotions fast. Without jargon or theory, you will discover your old happy habits and blaze new trails to your happy chemicals. You can replace any unsustainable habit with a new habit that you design. Your brain rewards you with good feelings once you step toward meeting your needs.

Read more

Grease-less

How to Thrive without Bribes in Developing Countries

Bribery is not a harmless tradition. It undermines a country’s economy and puts all participants at risk. Smart business managers and international travelers know how to respect the culture while remaining on the safe side of the law. Here’s how to make integrity work for you.

Read more

How I Escaped Political Correctness

And you can too

You care about the greater good, but you want to define it for yourself. Yet you fear ridicule, shunning and attack if you disagree with the politically correct view. So you find a way to conform, until one day you can’t. I was PC until the day I heard myself lie about a simple matter of fact because the truth didn’t sound progressive enough. I froze…

Read more