Inner Mammal Institute

building power over your mammalian brain chemistry

Find your power over your dopamine, serotonin, oxytocin, endorphin and cortisol

You can manage your happy brain chemicals when you know how they work in the state of nature

You can wire yourself to enjoy happy chemicals
in healthy new ways. Here's how!

Want a 5-day happy chemical jumpstart guide?

Thank you!

The Inner Mammal Method

1. I am responsible for my own brain.
2. My brain evolved to promote survival, not to make me happy.
3. My happy chemicals are designed to do a job, not to flow all the time for no reason.
4. Happy chemicals pave neural pathways that turn them on faster in similar future…
Read #5 – 20

Habits of a Happy Brain

Retrain your brain to boost your serotonin, dopamine, oxytocin

Your happy chemicals are inherited from earlier mammals. When you know how they work in the state of nature, you can design sustainable ways to turn them on today. Here's a plan to do it in 45 days, tailored to your unique brain. You can free yourself of unwanted habits and find healthy ways to enjoy dopamine, serotonin, oxytocin and endorphin.

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Status Games

Why We Play and
How to Stop

People seek status because animals seek status, and we've inherited the brain system that does this. It rewards you with serotonin when you see a way to raise your status, and alarms you with cortisol when you see a threat to your status. When you understand these ups and downs, you can rewire them. This book makes it fun.

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Tame Your Anxiety

Rewiring Your Brain for
Happiness

Anxiety is natural. Calm is learned. If you didn’t learn yesterday, you can learn today. Animals stay calm in a world of potential threats because they focus on their next step. Humans have a big cortex designed to anticipate threats. It terrifies your inner mammal. Instead, you can focus your big cortex on the joy of your next step. Here's how.

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14 Days to
Sustainable Happiness

A workbook for every brain

This step-by-step workbook helps you rewire your emotions fast. Without jargon or theory, you will discover your old happy habits and blaze new trails to your happy chemicals. You can replace any unsustainable habit with a new habit that you design. Your brain rewards you with good feelings once you step toward meeting your needs.

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The Science of Positivity

Stop negative thought patterns by changing your brain chemistry

Negativity is natural because our brain evolved to scan for threats. Past frustrations wired your brain to find new frustrations. You can rewire yourself to find positives to balance this natural negativity. You can do it in 6 weeks with just 3 minutes a day, no matter where you are in life. You will train your brain to find the good as skillfully as it now finds the bad.

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How I Escaped
Political Correctness

And you can too

You care about the greater good, but you want to define it for yourself. Yet you fear ridicule, shunning and attack if you disagree with the politically correct view. So you find a way to conform, until one day you can’t. I was PC until the day I heard myself lie about a simple matter of fact because the truth didn’t sound progressive enough. I froze...

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Meet Your Happy Chemicals

pdf here

Dopamine

Dopamine is the good feeling that a reward is at hand. It's your brain's signal that you are about to meet a need. Dopamine motivates the investment of energy in steps toward rewards. Each step closer stimulates more, but the dopamine stops once the need is met. To get more, your brain scans for the next opportunity to meet a need. Dopamine motivates constant survival action by making it feel good. Each brain defines survival rewards with neural pathways built from its past dopamine surges. READ MORE

Serotonin

Serotonin is the good feeling of social power. We hate to acknowledge this urge in ourselves though we easily see it in others. Serotonin is your brain's signal that it's safe to assert yourself in the presence of rivals. It's not aggression but the nice calm feeling that you have the strength necessary to meet your needs. Serotonin is soon metabolized so a mammals always needs to do more to get more. But the brain chooses its opportunities carefully because a misguided assertion can become a survival threat. READ MORE

Oxytocin

Oxytocin creates the good feeling of social trust. A mammal can lower its guard when trusted others are near. You might want this feeling all the time, but trusting everyone would not promote survival. The mammal brain evolved to make careful decisions about when to release it. Common enemies motivate mammals to seek safety in numbers, and their brains reward them with a good feeling. Neurons connect when oxytocin flows, which wires you to trust in contexts that triggered it for you before. READ MORE

Endorphin

Endorphin masks pain with a euphoric feeling. It promotes survival by easing an injured mammal's escape from danger. But the endorphin stops in a short time because pain is the useful signal that an injury needs protection. Endorphin evolved for emergencies only. We are NOT designed to inflict pain on ourselves to enjoy it – that creates a bad loop because more pain is always needed. Fortunately, you get a bit of it from a belly laugh or healthy exertion, and a bit is enough. READ MORE

They're not meant to be on all the time, alas

Habituation

The brain saves its happy chemicals for new rewards, and habituates quickly to old rewards. This is why we're often disappointed by the same-old thing, and why we're always seeking. Natural selection built a brain that rewards you for meeting survival needs, not for just sitting around. Survival is defined in a quirky way, alas: your mammal brain cares about the survival of your genes, and it relies on neural pathways built in youth.

Cortisol

Cortisol commands attention when a threat is perceived (internal or external). It creates the feeling that you will die if you don’t make it stop. Each cortisol spurt connects neurons that turn on the bad feeling when similar circumstances are met. Disappointment triggers cortisol. This promotes survival by alerting a mammal when expectations are not met, so it stops investing energy in an unrewarding pursuit.

Myelin

Some neural pathways become superhighways thanks to myelin. It coats neurons, so they're super-efficient conductors of electricity. Myelin is abundant in the brain before age eight, and during puberty, so the experiences of those years become your brain's infrastructure. When electricity flows effortlessly down your myelinated neurons, you feel like you know what's going on. Leaving your myelinated pathways can feel like a survival threat, despite your best intentions.

Mirror Neurons

When you see another mammal get a reward or risk pain, mirror neurons fire in the same pattern as if you were having the experience yourself. These special neurons mirror what you observe in others. Repetition build neural pathways, so without effort or intent, a young mammal wires itself to seek rewards and avoid pain in the ways it observes in those around it.

Want a 5-day Happy Chemical Jumpstart?